A pioneer and visionary leader, Shally Palivela who blends her expertise in technology, design, and sustainability
by Shally Kumar on Dec 04, 2024

Founder & Director
Shally Palivela is the most famous, most private, enigmatic and pricey jeweler in Diamond World. In professional circles she is considered one of the most outstanding goldsmiths and designers of our time. Jewels by Shally are super demanded and are usually bought up when the work on them is still in process. Prices for Shally's jewelry are usually expressed by seven-digit figures, but that doesn't stop collectors and connoisseurs.
Her Journey started as a distinguished entrepreneur and technology expert with a computer engineering graduate degree from Syracuse University, New York.
With 18 years of IT management experience, she has driven innovation in AI, machine learning, and data science. Known for her meticulous attention to detail and exceptional project management skills, Shally's extensive travels as a US military officer’s wife have deepened her understanding of global markets and supply chains.
Her entrepreneurial journey began with a successful Indian ethnic food business in Wisconsin, which earned her recognition as one of the top 5 restaurants in the US state and a place in the Top 30 under 40 by Madison Wisconsin Women Business Magazine.
Shally's passion for jewelry design led her to study diamonds and mining activities. Driven by a commitment to sustainability, she founded AVAIDEN Exports and AVAIDENS to focus on lab grown diamonds. Her goal is to offer high-quality, affordable diamonds while addressing climate concerns. Under her visionary leadership, AVAIDENS has become a trusted source for ethically sourced, environmentally conscious products worldwide.
As a mother, she is deeply committed to creating planet-friendly products for future generations reflecting her dedication to sustainability and environmental responsibility.