Shally's passion for jewelry design led her to study diamonds and mining activities. Driven by a commitment to sustainability, she founded AVAIDEN Exports and AVAIDENS to focus on lab grown diamonds. Her goal is to offer high-quality, affordable diamonds while addressing climate concerns. Under her visionary leadership, AVAIDENS has become a trusted source for ethically sourced, environmentally conscious products worldwide.
As a mother, she is deeply committed to creating planet-friendly products for future generations reflecting her dedication to sustainability and environmental responsibility.
Avaidens vision is to make "a diamond for everyone" by making diamonds affordable.