Your Cart is Empty
Exclusive Handcrafted Luxury
AVAIDENS is a family-owned business founded by a U.S. military family based in North Carolina. The name "Avaidens" is derived from the names of their children, who served as the inspiration for the initial jewelry designs, particularly for kids.
From their military home, they aimed to provide affordable, handcrafted luxury jewelry for military moms, single soldiers, and anyone looking to celebrate life's most important moments, such as weddings and engagements.
With deep roots in India, the owner, Shally Palivela has leveraged these connections to bring skilled artisans and designers to create unique, high-quality jewelry in gold, diamonds, and gemstones.
Today, AVAIDENS has grown to become one of the largest exporters of handcrafted gold and ethically sourced diamond jewelry, proudly serving customers in 57 countries worldwide.
Founded in 2015 by Shally Palivela, who transitioned from a computer engineer to a stay-at-home military mom and now a jewelry entrepreneur, her enduring passion for innovation and design has made Avaidens one of the world’s premier jewelry and accessory brands. The family continues to deliver extraordinary style to women worldwide.
Luxury is all about timeless elegance, quality, and personal expression.
To craft exquisite, high-quality jewelry that enhances personal style, individuality, and creates lasting memories for every customer
At Avaidens, we offer ultra-precise, handcrafted jewelry using ancient techniques and specialized tools. Our meticulous attention to detail ensures each piece meets the highest standards, from the initial design sketches to the final assembly.
At Avaidens, new cuts, shades, and sizes of diamonds and gemstones are conceived and handcrafted daily at our headquarters in NC, pushing the boundaries of design. We explore innovative techniques like beading, pavé, bezel, and prong settings to enhance sparkle and create exquisite refinement in every piece.
